So we know the author is using credible sources.ДЈEthos: the author establishes their own credibility by stating their occupation and experience.> This sentence qualifies as both Logos and Ethos because it cites a reputable organization, Keep in mind that these three strategies can often overlap. 3 As a society, we need to be more aware of this terrible problem and address thisДЎPathos: the author paints a vivid picture to evoke a feeling from the reader-sadness andДўLogos: the author uses a startling statistic to appeal to our intellect. 2 As a veterinarian with 30 years of experience, I have seen how even one incident ofДЄbuse can affect an animal for the rest of its life. According to the Humane Society of the United States, nearly 1,000,000 animals areДЄbused or die from abuse every year. 1 While this might be a hard scenario to imagine, it is not an uncommon one in America No person to give him love and no blanket to keep him warm at night. He is skinny and weak from going days without food. Imagine this: a small dog sits in a dark, cold garage. Introducing their own personal experience with the issue and using correct grammar Language demonstrating that they have fairly examined the issue (by considering theД¬ounterargument) introducing their own professional, academic or authorial credentials The writer can communicate their authority by using credible sources choosing appropriate Of writing, the reader must know if the writer is qualified to comment on this issue. Known as logical fallacies, which are unclear or wrong assumptions or connectionsД®thos is used to convey the writerвЂ™s credibility and authority. There should be no holes in the argument, also Using historical and literal analogies to make a To use logos, the author makes clear, logical connections between ideas, and includes Logos, or the appeal to logic, means to appeal to the audiencesвЂ™ sense of reason or logic. Word choices, use meaningful language, and use examples and stories that evoke emotion.ДЄuthors can desire a range of emotional responses, including sympathy, anger, frustration,

Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certainД®motions to make them feel the way the author wants them to feel. Learning how a strong argument is craftedД®mpowers us to better communicate and persuade others to understand our viewpoints.Д®thos, Pathos, and Logos are three strategies commonly employed when attempting to Without understanding how persuasion works. Most of us attempt to persuade people every day Obviously, not all ethos is created equal, so if you use ethos, you need to make sure you choose someone who is really a trustworthy expert on your subject.Most people are able to drive a car without fully understanding how the car operates. Many celebrities probably know nothing about the products they are endorsing (they usually get paid to do it), but because people admire these celebrities, the celebrities' ethos is effective in getting people to buy the products. This happens when a famous celebrity (oftentimes an actor or athlete) appears in the commercial to use a product or tell the audience that the product is good (like in this Pepsi commercial with the group One Direction and football player Drew Bees). In advertisements, we usually see ethos through celebrity endorsements. You respect a doctor's medical opinion more than some random neighbor's. Why? Because the doctor has better ethos. For example, if you wanted to get advice about what medicine to take for a bad cold, you would probably trust a doctor more than your next-door neighbor.

In many arguments, the best kind of ethos comes from an expert.

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